What you get
with our free designs:
To be effective, flyers need to serve a purpose, to have a goal. We help you achieve this by incorporating some or all of the following marketing “tricks” in our designs:
· Use of colours, graphics and images: the first thing a flyer must do is grab the attention of your audience. The use of colours and the right images can draw the interest needed for a person to start reading.
· An attention-graving headline: this is the first thing a person is most likely to read. An interesting or intriguing statement or question can trigger your audience to read further.
· Communicate the benefits of your products or services: Not just the facts about your company, consumers want to know what your products or services can do for them. What will they get from you that they can not easily get from someone else?
· Include a discounts or incentives: When ever possible include a discount. After all, people like to save money. if you include, for instance, a limited time discount, you create urgency. Urgency can drive people out of their homes and into your store.
· Include a call to action: This can be as simple as a “Call Now” line. However, it can also be included as part of a discount; for instance, “Call us before 1st of November and get an extra 10%”.
· Add testimonials: If you have them, great. If you don’t, it is time to get some. Testimonials work similarly to word of mouth, the difference being you are the one presenting them not the customers themselves. They serve as great support for your claims and promises. Testimonials don’t work if they look or sound fake. When possible, include the full name and location of the customers.
Additional Tip:
· Distribute your flyers keeping in mind your target audience. Distribute or hang your flyers where your target audience is most likely to be. Seems logical, but not always followed.